There was free-range in the style that this map could be illustrated as. Drawing inspiration from retro postcards, halftones, and fun tropical vibes. This map, was developed to fulfill various functions: from packaging in a suitcase-shaped box to adaptations as a TV guide, promotional materials, and even a bean bag toss game! My approach to this illustration not only guided the creative assets and identity for the campaign, but also served as a foundational element for a series of PR events. My role also involved analog / digital logo and word-mark explorations. These activation events were hosted at the University of Texas and Fort Lauderdale’s Las Olas Oceanside Park Marketplace. This project led to the results of 43K event visitors, and 463MM impressions across social media.