The ask of this project entailed illustrating a versatile and scalable map for Wahl Grooming’s newly established “Nether Region” campaign. There was free-range in the style that this map would be illustrated as, meanwhile following inspiration from retro/vintage postcards. This map, was developed to fulfill various functions: from packaging in a suitcase-shaped box to adaptations as a TV guide, and promotional materials. My approach to this illustration not only guided the creative assets and identity for the campaign, but also served as a foundational element for a series of PR events. My role also involved logo and word-mark explorations. These activation events were hosted at notable locations including the University of Texas and Fort Lauderdale’s Las Olas Oceanside Park Marketplace. This project led to the results of 43K event visitors, and 463MM impressions across social media.