The March Madness collaboration between Wahl Grooming and Barstool Sports required digital ads that could capture the high energy of the tournament while staying true to Wahl Grooming’s established brand identity. The goal was how to balance innovation with consistency. Designs needed to feel fresh and exciting for the campaign, yet remain aligned with strict brand guidelines around typography, color, and tone. I created banner ad layouts that delivered this balance across digital platforms. I worked within the Wahl Grooming brand system to introduce new visual interest, including a basketball texture to amplify the March Madness spirit. This approach allowed the ads to stand out while reinforcing Wahl Grooming’s call to action, ultimately creating a cohesive campaign that was both brand-consistent and tournament-ready.