This collaboration between Milwaukee Athletics and Pilot Project Brewing aimed to create packaging that reflected UW-Milwaukee’s pride while standing out in a crowded retail market. The challenge was to design something that resonated with the community, stayed true to the university’s character, and competed visually on store shelves. As the selected designer, I developed packaging that balanced school spirit with intense energy, ultimately chosen by UW-Milwaukee’s Chancellor to represent the partnership. The design was licensed, printed, and distributed citywide, making me the first designer to contribute to this initiative. Proceeds benefited UW-Milwaukee, Athletics, the Peck School of the Arts, and Pilot Project Brewing.