Revitalize Milwaukee is a nonprofit that provides free critical home repairs, accessibility modifications, and lead paint abatement for low-income homeowners. Partnering with their team, we raise awareness and connect with two key audiences. General homeowners in need of repairs and young families at risk from lead exposure. The messaging split into “One Repair at a Time” for general awareness and “One Window at a Time” for lead abatement, unified under a single visual approach. The concept centers on cinematic photography of real homeowners, bold and direct typography, and a house-shaped framing device to symbolize safety and stability. We built a consistent visual language across billboards, bus shelters, and a wide array of assets ensuring clarity, adaptability, and trust at every touchpoint. The final system delivers a human-centered, memorable presence that allows the visuals and copy to speak for themselves.