Layout + Web

Gen-Z Whitepaper Marketing Report

Gen-Z Whitepaper Marketing Report

Gen-Z Whitepaper Marketing Report

PROJECT DESCRIPTION

The aim was to take the agency gathered research and transform it into a format that was both visually engaging and easy to digest. The research contained valuable data and analysis, but without thoughtful design, it risked being overlooked or feeling inaccessible to its intended audience. As the designer, I focused on typography exploration and editorial page layout to craft a fresh, contemporary system that brought the research to life. The final layout made the insights approachable while highlighting my skills in typography, layout design, and digital execution. Beyond the printed piece, I extended the design into a fully realized website, ensuring the research could reach a wider audience through an interactive digital experience.

CREDITS

Hoffman York Internship Creative Directors : Casey Hoaglund, Patrick Kopischkie, Kirsten Rich Insights Director : Matthew Hogan Roles : Designer

YEAR

Fall 2023

PROJECT DESCRIPTION

The aim was to take the agency gathered research and transform it into a format that was both visually engaging and easy to digest. The research contained valuable data and analysis, but without thoughtful design, it risked being overlooked or feeling inaccessible to its intended audience. As the designer, I focused on typography exploration and editorial page layout to craft a fresh, contemporary system that brought the research to life. The final layout made the insights approachable while highlighting my skills in typography, layout design, and digital execution. Beyond the printed piece, I extended the design into a fully realized website, ensuring the research could reach a wider audience through an interactive digital experience.

CREDITS

Hoffman York Internship Creative Directors : Casey Hoaglund, Patrick Kopischkie, Kirsten Rich Insights Director : Matthew Hogan Roles : Designer

YEAR

Fall 2023