Inspired by the vibrant traditions and dynamic spirit of Milwaukee, the branding identity for "Endiablada" was designed to resonate deeply with those who crave something different. The concept was to create a product that doesn’t just sit on the shelf but rather stand out. It’s about more than just flavor; it’s about telling a story. The phrase "Desde Milwaukee, Para el Mundo Entero" underscores this dual identity, positioning "Endiablada" as a local treasure with the chance to appeal to a more global audience. The brand strategy is more than just aesthetics; it is about creating a genuine connection with consumers who appreciate authenticity and a bit of rebellion. Every detail, from the bold color palette and illustration, was chosen to make "Endiablada" impossible to ignore. It’s a brand that stands out not only for its design but for the story it tells: which is the pride of being unapologetically alive. To being authentic and cutting through the noise. This is a 2024 National Student Silver ADDY Award Winning Project.