The CITGO: Good to Go campaign needed point of purchase advertising that could grab attention in busy gas station environments. Cooler clings, pump toppers, and door strips each had different visibility and size requirements, so the challenge was creating designs that stayed clear, bold, and consistent across every format based off established brand guidelines. I focused on building layouts with a strong hierarchy, placing the savings offer as the lead message and supporting it with bold typography, brand colors, and graphic elements to keep the look cohesive. I also included QR codes and app prompts to make the campaign interactive and drive sign ups. The final designs delivered a set of materials that worked across multiple retail placements while keeping CITGO’s brand identity at the center.